/ Fashion — 2025

Verge Studio — AW25 & Product

Rail, room and product — the full e-commerce package for a label opening its first shop.

A rail of pale garments on wooden hangers against a plain wall

/ The brief

Verge needed three things at once: garments on the rail for wholesale, the shop itself for press, and clean product still life for the site. Normally that is three shoots.

We did it in one, by treating the store as the studio and shooting the flat lay on a table by the window between fittings.

/ Details

Client: Verge Studio
Discipline: Fashion
Year: 2025
Location: London

/ Credits

Photography: Marcella Salako
Styling: Verge In-house
Assistant: Joseph Mbeki

Interior of a clothing store with rails, mirrors and pendant lighting

Woman in a red coat and sunglasses carrying shopping bags

Flat lay of tan leather boots, a belt, sunglasses and folded clothing

Product flat lay of a white t-shirt and boots on a white surface

Flat lay of sunglasses, watches, jewellery and a black handbag

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Model in a burgundy tulle dress standing on desert sand